Jorge Silva e João Paulo Cotrim - O Sono Desliza Perfumado

From the preface: "Fragments of a history of commercial advertising without beginning, middle, or end reveal the vitality of Portuguese illustration, based on the many thousands of printed pages that sustained readers' dreams and the independence of magazines, newspapers, and almanacs. In close relation to journalism and news, advertising has always been another way of telling the story of the world. The journey travels at high speed through the first six decades of the twentieth century, visiting advertisements that, whether they make us smile or indignate today, were a faithful mirror of their time, accomplices and driving forces behind the technological progress of the means of reproduction, the development of commerce, industry, and culture. Designers, painters, illustrators, and architects gave the best of their talent to advertising. Designed by masters we love or by anonymous artisans lost in time, some of the best illustration of the twentieth century passes through here."

Organized around thematic axes, 227 advertisements by authors such as Alfredo Morais, Almada Negreiros, Bernardo Marques, Cottinelli Telmo, Fred Kradofler, Stuart Carvalhais, Luís Filipe de Abreu, and Lima de Freitas are reproduced.